Reading is one of the primary sources of learning new things outside the teacher aided classroom environment. Reading helps the kids to taste the joy of self-learning at a young age and that will help them do better academically and life in general.
There are different strategies to encourage them to read.
1. SET ASIDE TIME FOR READING

Mark a separate time period each day for reading hour on your calendar and ensure your kid is relaxed and ready for it mentally. Help them to look forward to the hour than adding it to their chore list.
2. HELP THEM CHOOSE APPROPRIATE BOOKS

Finding books that they will love based on their interests is important to nurture their love for reading. If they are interested in dinosaurs, get them books about dinosaurs according to their age. Letting them have a say in what they read will go a long way in making them life long readers.
3. MAKE A GAME OUT OF IT.

Challenges and healthy rewards are another way to kindle their passion for reading. You can give them a target number of pages to read every week. Include a friend or sibling in the reading activity and encourage a buddy reading system.
Simply The Best There Is – READING HEADSTART
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Why Use Reading Head Start?
The Reading Head Start approach is one of the most well researched and highly successful reading strategies available for young kids.
And it’s so crucial to get a head start on kids’ reading success at an early age. Not only does early reading success predict reading success at older ages… it predicts success across the board, in any subject. And it’s impossibly hard to catch up if reading is not mastered early.